The place where
multi-passionates can
finally embrace ALL
of their brilliance.

For the creatives, visionaries, and unconventional thinkers ready to meet your massive potential.

The demands of a specialist world required you to shrink back. Fit in the mold. Burn yourself out.

But you're ready for more alignment and impact…where your success feels like YOU. All of you.

Hi! I’m Annie Petsche.

Your Career Design Coach &
Business Strategist

Let's reimagine how you approach your career.

 After 13 years of golden handcuffs, shrinking myself down and playing the corporate game, I realized multi-passionates were never meant to fit into boxes. We need careers that represent ALL of who we are.

So I walked away from my objectively successful 6-figure career to build something on my own terms—where I could weave together all my expertise and call the shots.

I replaced my corporate salary within a year. Doubled it the next. Tripled it the year after. But more importantly, I created what I'd daydreamed about for years: Freedom. Over my time, decisions and creativity.

When I finally gave myself the freedom I'd been desperately craving, I built what I was always meant to build — a movement of 275k+ visionaries who know they're destined for something bigger.

This is what's possible when you bet on your brilliance.

See where it all started...

I want you to…

  • Redefine what 'work' means to you and how it can supplement your life in a creative & health-enhancing way

  • Design an aligned, agile career that flexes and evolves along with your personal evolution

  • Weave together your unique constellation of skills, experience & interests so that you can significantly increase your impact and earning power

  • Operate from your Zone of Genius and perform at your personal best so that you can create the massive success you know you’re capable of

  • Finally feel fully represented in your career by immersing yourself in work that is deeply meaningful, purposeful and energizing -- and utilizes ALL of your capabilities.

You've been daydreaming for SO LONG about what's possible.

It's time to make shift happen.

Are you here to uplevel in your career, launch your business, or build a movement?

My work helps multi-passionates build at the intersection of purpose, profit, and your unique genius -- where your diverse interests finally make strategic sense.

Choose your path…

  • Career Mastery is the gateway to entrepreneurship for those who aren't ready to leap — yet.

    Master your career on YOUR terms first: command higher pay, attract better opportunities, and build absolute confidence. All while developing your personal brand, establishing your authority, and getting crystal clear on what you actually want.

     This is how successful exits happen: You become a free agent before you become a founder.

  • You're ready to take the leap, but don't know HOW... or WHAT you want to build.

    Design Your Business is a group incubator where multi-passionates learn to weave their diverse expertise into ONE powerful offering. You won't just pick a niche, you'll architect a business model that leverages ALL your genius, not just the parts that fit in a box -- shaped around YOUR unique combination of skills and deeper sense of purpose, ensuring it's both profitable and fulfilling

     No more saying yes to work you don't want. Just a clear methodology that only YOU can deliver, with deep support from someone who's done it and a community who gets it.

     From "what am I even selling?" to launch-ready in 90 days.

  • Private Coaching for multi-passionates ready to design their multi-pronged entrepreneurial path with intensive 1-on-1 support. You want to establish yourself as a founder, creator, and thought leader -- launching now while building the foundation for your long-term BIG vision.

     In our 4-month strategic partnership, we'll develop YOUR unique methodology and create the ecosystem that turns your diverse experience & expertise into a profitable business and impactful movement. I'll challenge you to think bigger, hold up the mirror so you can see AND believe in your brilliance, and help you build something the market desperately needs that only you can deliver.

     For those who know they're meant for something BIG and are ready to bet on themselves.

The root of what I do…

I want people to thrive. Period.

Multi-passionates are brilliant, limitless beings with the capacity to change the world — but our lived experiences have prompted us to build a box around ourselves [filled with should's, societal expectations and specialist norms] that we are itching to break free of.

I reject the binary notion that we either 'work to live' or 'live to work'; rather, we're creatives who are constantly learning, expanding & evolving, and our careers should reflect (and celebrate) that growth. We need to build nonlinear paths forward that allow us to pivot and embark on many different pursuits throughout our lives.

So, I believe in designing careers and businesses that supplement and enhance every area of your life to fully, it completely reimagines how you define 'work'.

I believe in the power of flow, curiosity & creative expression, and operating from your unique genius as your greatest levers for success.

And I believe your career is not an 'either or', it's a 'yes, and'.

You can have it ALL — a fulfilling, abundant and high-impact career that also fuels every facet of your human experience. And I'm going to help you achieve this.

You are done sacrificing your well-being, burning yourself out and pouring your brilliant, multi-passionate energy into someone else's dream.

For information on who I work with, visit My Client Profile.

"I went from frustrated, years-long daydreaming to formulating concrete action steps to bring my ideas and vision to life. If you had told me at the beginning of 90 days that I would be talking about starting a generative AI legal tech company, I would have thought we're talking about someone else here. But because of the work we've done, it's completely attainable. Annie believes in me, so I believe in me!"

- Christina M., 20+ year Attorney and Litigator turned 2x Entrepreneur (Tech Startup Founder + Product Design)

HAVE A QUESTION?

Use the below form to submit any questions or inquiries you have. If you’re interested in my private or group coaching, please navigate directly to those pages to learn more about each program and submit an application (using the search bar at the top of this page).