Annie Petsche

Career Design Coach & Business Strategist

Creative. Visionary. Existentialist.

About Me:

I'm a Corporate Consultant turned Career Design Coach and Business Strategist. That's the formal title, but as a multi-passionate, there's SO much more that fits under the umbrella.

My T-shaped breadth of experience and expertise equips me with a unique skillset to help you level up and craft your aligned career/business.  My coaching + consulting approach blends the following disciplines and areas of interest:

  • Master Certified Coach

  • 11+ years consulting (corporate and entrepreneurship)

  • Psychology + Human Behavior

  • Sales + Marketing Strategy

  • Design Thinking Methodology

  • Deep study into ADHD, giftedness and neurodivergence

  • Yogic & Ayurvedic Healing principals

  • Innovation, Strategy + Future of Work

  • Existentialism (creating your own sense of purpose)

Across my coaching, consulting and corporate careers, I’ve worked with a vast range of individuals, ranging from Entrepreneurs, Intrapreneurs (change-makers within a company), Founders/CEO's, Artists, Designers, Engineers, PhD’s, Lawyers, Marketers, Executives, and numerous layers in-between.

I work with highly intelligent, highly ambitious, creative, multi-passionate change-makers, and I’m here to support your moonshot career goals. (For a deeper dive into the types of Clients I represent, visit My Client Profile.).

My Experience:

5+ years in Entrepreneurship

7 years as a Career Design Coach & Business Strategist

8 years Design Thinking practitioner

Deep self-study into ADHD, giftedness + neurodivergence

13 yrs Corporate Experience

  • 7+ yrs Consulting Experience

  • 3+ yrs Leadership in Culture

  • 3+ yrs in Strategy, Innovation & Future of Work

HCI Master Certified Health & Life Coach

Registered Yoga Teacher
200 Hours of training

Certified Ayurvedic Health Educator 
600 Hours of training

I’ve been where you are…

Throughout my 13-year corporate career, I felt a persistent hum of agitation subtly camped out in the back of my mind. A deep knowing that,"this isn't what I'm meant for".

When I was in my early 20’s, I dismissed it as naïveté. In my late 20’s, I tried convincing myself I could find joy in a career that I instinctively knew didn’t align with my multi-passionate, visionary needs. In my early 30’s, I actively forced golden handcuffs on my wrists in order to avoid my truth.

That part of me simmered with anticipation for over a decade. It was the part of me that knew what I truly wanted (to pursue entrepreneurship), but was too scared to face.

I did what was expected of me. I achieved conventional success. I was sought after and took every opportunity I could get my hands on. Objectively, I did some really cool sh*t. But inevitably, I kept coming up short - unfulfilled, underrepresented and underutilized.

Finally, after a string of major disappointments and energetic burnout, I reached a pivotal realization: I can be grateful for my current circumstance, yet own that I am meant for something MUCH bigger. Something epic.

And I knew I wasn’t going to be able to find that something, I’d have to build it myself. It was time to make shift happen.

So, I got to work. I got crystal clear on what drives me to action on a deep, human level. I tapped into my passions, skills, expertise & values, and I defined my big WHY.

I created a framework for making clear career decisions that I felt excited about and convicted toward. I put practices & processes in place, and assembled a support system of mentors, coaches and my most trusted allies to make it inevitable that I commit to my newly crystallized vision.

It was GO TIME. I was committed to build a disruptive Coaching + Strategic Consulting business, as well as become a content creator, thought leader and innovator. I set out to scale the damn mountain.

I left my corporate career in 2021 and built a successful business that allows me to show up as my most creative, top-performing, FULL self every single day.

I feel more happy, energized and in alignment than I ever have in my life. I have total freedom and autonomy, and I am finally THRIVING. I’ve created a level of fulfillment I nearly lost hope was possible.

The cherry on top – I replaced my six-figure salary within one year of leaving corporate, doubled it the next, and tripled it the year after that. And damnit, I want that for you too.

I believe…

  • Your creativity is your greatest asset. It is the source of your soul-enriching fulfillment, wild success, and total freedom. It is your responsibility to protect, nourish and express it — no matter what.

  • Multi-passionates are true change-makers and revolutionary thinkers. We are the ones who can see BIG possibility where others see gaps. Therefore, we're the people with the capacity to actually change the world.

  • The universe is chaotic and unpredictable, and it is a profound gift to have an opportunity to exist in human form. There is no divine plan. Rather, we GET to create our own meaning and purpose in life.

  • Growth is the name of the game. I believe that learning and curiosity are the greatest tools in our human toolbox. A career is never finished. WE are never finished. Your path gets to be a continuous journey of self-exploration, data gathering, pivoting, and refinement.

  • Our corporate system (and its greed) was designed to suppress creativity, individuality, success, and personal power. This prevents humanity from evolving. It's our moral responsibility as multi-passionates to BE the innovators we inherently are.