Annie Petsche
Career Design Coach & Business Strategist
Creative. Visionary. Existentialist.
About Me:
I'm a Corporate Consultant turned Career Design Coach and Business Strategist. That's the formal title, but as a multi-passionate, there's SO much more that fits under the umbrella.
My T-shaped breadth of experience and expertise equips me with a unique skillset to help you level up and craft your aligned career/business. My coaching + consulting approach blends the following disciplines and areas of interest:
Master Certified Coach
11+ years consulting (corporate and entrepreneurship)
Psychology + Human Behavior
Sales + Marketing Strategy
Design Thinking Methodology
Deep study into ADHD, giftedness and neurodivergence
Yogic & Ayurvedic Healing principals
Innovation, Strategy + Future of Work
Existentialism (creating your own sense of purpose)
Across my coaching, consulting and corporate careers, I’ve worked with a vast range of individuals, ranging from Entrepreneurs, Intrapreneurs (change-makers within a company), Founders/CEO's, Artists, Designers, Engineers, PhD’s, Lawyers, Marketers, Executives, and numerous layers in-between.
I work with highly intelligent, highly ambitious, creative, multi-passionate change-makers, and I’m here to support your moonshot career goals. (For a deeper dive into the types of Clients I represent, visit My Client Profile.).
My Experience:
5+ years in Entrepreneurship
7 years as a Career Design Coach & Business Strategist
8 years Design Thinking practitioner
Deep self-study into ADHD, giftedness + neurodivergence
13 yrs Corporate Experience
7+ yrs Consulting Experience
3+ yrs Leadership in Culture
3+ yrs in Strategy, Innovation & Future of Work
HCI Master Certified Health & Life Coach
Registered Yoga Teacher
200 Hours of training
Certified Ayurvedic Health Educator
600 Hours of training
I’ve been where you are…
Throughout my 13-year corporate career, I felt a persistent hum of agitation subtly camped out in the back of my mind. A deep knowing that,"this isn't what I'm meant for".
When I was in my early 20’s, I dismissed it as naïveté. In my late 20’s, I tried convincing myself I could find joy in a career that I instinctively knew didn’t align with my multi-passionate, visionary needs. In my early 30’s, I actively forced golden handcuffs on my wrists in order to avoid my truth.
That part of me simmered with anticipation for over a decade. It was the part of me that knew what I truly wanted (to pursue entrepreneurship), but was too scared to face.
I did what was expected of me. I achieved conventional success. I was sought after and took every opportunity I could get my hands on. Objectively, I did some really cool sh*t. But inevitably, I kept coming up short - unfulfilled, underrepresented and underutilized.
Finally, after a string of major disappointments and energetic burnout, I reached a pivotal realization: I can be grateful for my current circumstance, yet own that I am meant for something MUCH bigger. Something epic.
And I knew I wasn’t going to be able to find that something, I’d have to build it myself. It was time to make shift happen.
So, I got to work. I got crystal clear on what drives me to action on a deep, human level. I tapped into my passions, skills, expertise & values, and I defined my big WHY.
I created a framework for making clear career decisions that I felt excited about and convicted toward. I put practices & processes in place, and assembled a support system of mentors, coaches and my most trusted allies to make it inevitable that I commit to my newly crystallized vision.
It was GO TIME. I was committed to build a disruptive Coaching + Strategic Consulting business, as well as become a content creator, thought leader and innovator. I set out to scale the damn mountain.
I left my corporate career in 2021 and built a successful business that allows me to show up as my most creative, top-performing, FULL self every single day.
I feel more happy, energized and in alignment than I ever have in my life. I have total freedom and autonomy, and I am finally THRIVING. I’ve created a level of fulfillment I nearly lost hope was possible.
The cherry on top – I replaced my six-figure salary within one year of leaving corporate, doubled it the next, and tripled it the year after that. And damnit, I want that for you too.
I believe…
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Your creativity is your greatest asset. It is the source of your soul-enriching fulfillment, wild success, and total freedom. It is your responsibility to protect, nourish and express it — no matter what.
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Multi-passionates are true change-makers and revolutionary thinkers. We are the ones who can see BIG possibility where others see gaps. Therefore, we're the people with the capacity to actually change the world.
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The universe is chaotic and unpredictable, and it is a profound gift to have an opportunity to exist in human form. There is no divine plan. Rather, we GET to create our own meaning and purpose in life.
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Growth is the name of the game. I believe that learning and curiosity are the greatest tools in our human toolbox. A career is never finished. WE are never finished. Your path gets to be a continuous journey of self-exploration, data gathering, pivoting, and refinement.
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Our corporate system (and its greed) was designed to suppress creativity, individuality, success, and personal power. This prevents humanity from evolving. It's our moral responsibility as multi-passionates to BE the innovators we inherently are.