PRIVATE COACHING
You know you’re meant for something big. Let’s turn that into reality.
Purpose Driven is a four-month 1-on-1, private coaching program for aspiring entrepreneurs ready to establish themselves as founder, creator, and thought leader. We'll design the business and movement you're meant to build by discovering your unique genius, excavating your deeper sense of purpose and creating something wildly fulfilling AND profitable. Together, we'll tear down the box that's keeping you small and establish the tools, strategy & confidence you need to expand into your full potential.
FOR MULTI-PASSIONATES
You’re never going to ‘find’ your dream career. You have to build it yourself.
Are you tired of being successful on paper, yet unfulfilled in your career?
Do you daydream about doing your own thing, but feel overwhelmed by too many ideas?
Are you confused how your diverse skills & strengths actually fit together?
Do you crave more freedom and ownership over your work?
You've done everything right. You’ve achieved conventional success, you outperform anyone around you, and your golden handcuffs are tighter than ever – but deep down, you‘re lost and unfulfilled.
Why? Because you know you’re meant for something bigger — a career that excites + challenges you, taps into your creativity and changes the damn world. A career that’s more than a career, it’s a reflection of your passion, purpose and unique constellation of skills.
You don’t fit in – and you’re not meant to. You’re an insatiably curious multi-passionate with moonshot ideas and bold visions for the future. You’re dynamic, sought after and you have tons of varied + valuable experience. You have an unconventional view of the world and you’re far too expansive for a specialist box. You cannot be contained…which is exactly why your underwhelm persists.
You, my multi-passionate friend, are an entrepreneur. And on some level, you already know that.
You daydream constantly about your freedom and what it would be like to build your own business. You crave ownership over your work and decisions. You want to immerse yourself in meaningful work and positively impact humanity. You also want to build wealth and equip yourself with resources to help others. The icing on the cake? You’re so sick of feeling like…is this it??
Well, I’ve got great news for you. This – *gestures at your unfulfilling career* – isn’t all she wrote. Far from it.
It’s ALL possible; the career you love, satisfying your multi-passionate need for novelty + diversity, freedom over your time, the ability to create meaningful impact, AND the success you're capable of. But, it all exists on the other side of your willingness to bet on yourself..
Let’s level-set...
You're here to disrupt the norm and build things that didn’t exist before. You’re here to tackle exciting challenges and work with people who light you up. You’re here to play BIG and illuminate the path for others to do the same. And that level of chutzpah requires clear, confident action.
Your gap isn’t in your ability to achieve results, you have an extensive track record of success.
Your gap exists because you…
Lack clarity on what you actually want to be doing
Don’t know how your diverse skills & talents fit together to create maximum impact
Keep getting boxed in by specialist career guidance, coaches and expectations
Know how to bring other people’s goals to life, but don’t actually know how to get from 0 to 1 for yourself
And you might struggle with imposter syndrome, which is a direct result of growing up in a world that disproportionately rewards specialization.
It’s time to close the gap and design YOUR career YOUR way — or rather, your entrepreneurial journey. Because that's what this really is.
We're here to build the wildly successful business that fulfills you. To embrace your multi-passionate brilliance and meet your potential.
Let’s make a commitment right now: You’re done with cookie-cutter career coaches and mentors who don’t understand you or have the expertise to guide and champion your potential.
You’re also done saying ‘yes’ to every opportunity and wandering through your career without direction.
Lastly — you’re DONE playing small.
So if you're tired of ping-ponging between efforts and asking yourself, "How did I get here?" — it's time to stop throwing spaghetti at the wall and start getting clear on your vision for the future.
Let’s build that moonshot you know you’re capable of.
What is Purpose Driven?
Purpose Driven is a four-month, 1-on-1 virtual coaching program that empowers multi-passionate visionaries (like you) to GO BIG. We're here to clarify your aligned vision, develop your strategy to action and launch your business. Think of our work together as an accelerator that transports you from "what the heck should I do?" to "I can't believe I get to build this!" – and sets the foundation for the multifaceted movement you're meant to create.
This is not another generic career coaching program filled with surface-level tips and tricks, nor will we stuff you into a tiny box that you can't wait to get out of. Purpose Driven is geared toward sustainability, so we'll dive into your unique genius & differentiators, uncover your deep sense of purpose, challenge your limiting beliefs and equip you with the tools to finally meet your potential – all of which help you design a business and movement you love, that withstands the test of time.
Also, it's important to note, I will never put my clients in a position where (1) you haphazardly chase passions that don't make money, or (2) you have to 'start over' in your career. No. We're here to strategically identify your sweet spot between potential, purpose and profit – we'll repurpose your existing experience, tap into your unique genius, align with your mission and plug into a real, in-demand need in the market, then position you as the thought leader who owns that space.
This isn't just about launching *A* business. It's about building YOUR ecosystem – the methodology, the thought leadership, the multiple ways you'll serve. We're building something only you can build.
In my world, you're never starting from scratch, you're always starting from experience.
In this program, you will…
Finally get clear on your big WHY so that you can lead with purpose and deep-seated motivation every single day
Identify WHAT you actually want to be doing in your business and design an aligned path forward that represents ALL of who you are as a multi-passionate
Develop your personalized decision-making framework so that you can eliminate analysis paralysis and make clear, confident career decisions
Build your signature methodology that becomes your core, repeatable process, giving you the freedom to diversify offerings, expand into new areas, and pivot whenever you want
Craft your authentic personal brand so that you can proactively establish YOUR place in our specialized world (people can't understand you if you don't understand you!)
Learn how to position yourself as a thought leader in your unique niche
Create the impact you KNOW you’re capable of by leveraging your unique genius and differentiators
Clarify your business vision, strategy and roadmap so that you can take clear, convicted action
Design the ecosystem of offerings that work together to create multiple touchpoints with your audience
You’ll also…
Cultivate the self-trust and confidence you need to truly believe in yourself and your vision
Break the constant cycle of daydreaming about ownership, freedom + autonomy, and FINALLY make it your reality
Alleviate the pressure to find 'the thing' or climb the ladder; instead transform your career into a playground for discovery, creativity and wonder (while achieving exponential success)
Stop dimming your light to fit in and embrace ALL of who you are (your "normal" is other people's "too much" and future you loves that for you)
Watch your inner dialogue transition from "is this it??" to "I can't believe I get to do this!!"
What to Expect:
Two 1-on-1 coaching calls per month (8 sessions total) with me via Zoom, where you will transform your current barriers into deep understanding, clarity and purpose-driven action (sessions are 60 min. each)
Unlimited Text and Voice Message Support between sessions (via Voxer). This is where we'll collaborate asynchronously and create continuous momentum & action throughout our time together. Our time spent partnering in Voxer will be just as valuable toward your goals as our time spent in-session.
An in-depth Discovery & Self-Inquiry Process to help you clarify your values, develop a deep understanding of your unique skill set, identify your Zone of Genius & define your WHY
Curated Action Steps between sessions that will help you gain continuous momentum and growth throughout our time together, as well as equip you with a personalized framework to make clear, confident decisions
Long-Term Vision Mapping to help you see beyond the first business to your full ecosystem - where you're headed and how each piece (service delivery, content, thought leadership) works together strategically
Strategic Planning + Roadmapping using Miro (a collaborative white boarding tool) - You will walk away with (1) a 12-month roadmap to action so that you can execute on your short-term milestones and launch (or reimagine) your business, AND (2) a moonshot vision that anticipates the impact you want to create in this lifetime
Content & Thought Leadership Strategy. As one of the capstone components of this program, you will identify and define your authentic personal brand as a multi-passionate visionary, which allows you to clearly articulate your value and effectively market yourself. We'll also develop your content pillars, core messages, and the unique POV that positions you as a thought leader.
Bonus:
Your Personal Miro board is yours to take with you, continue working in… forever, if you want! This is where you'll build out all of your exercises, findings and roadmap to action. I want you to walk away from this experience with a repository of content and tools that you can use to continuously refine and iterate your vision. Having a clear blueprint you can refer back to makes it easier to take action, and helps you create a sustainable path forward for yourself.
Entrepreneurship Strategy Checklist & Your 'Go Big' Toolkit. Your step-by-step project plan that breaks down exactly what you need to do to launch your business PLUS the frameworks for scaling beyond 1:1 work into content, community, and future pursuits. This includes operational foundations, like how to set up your business, AND strategies for thought leadership, brand-building, etc.
Exit Strategy Planning Guide. A comprehensive resource to help you mitigate risk and plan your transition out of full-time employment. This is your roadmap for making "the big leap" without the financial fear. (For those still in corporate).
“The currency of the future is your uniqueness. Fitting in is no longer going to be celebrated.” - John Sanei
Here’s the deal...
The universe will teach you the same lesson over and over until you listen. When a voice within us begs for change, it will ping us relentlessly until we answer the call. In my case, I spent 13 years stuffing down my inner voice that kept screaming "THIS ISN'T IT!" - I had to incur multiple, devastating disappointments throughout my corporate career before I finally bet on myself.
And that's exactly why I created Purpose Driven. I want you to honor the unfulfillment that's scratching at the back of your mind and use it as fuel to catalyze the change you truly want. You don't have to wait for rock bottom. You're allowed to be grateful for what you have AND own that you want more. There are no trade-offs necessary. YOU have the power to invite fulfillment, excitement and massive success into your life — Every. Single. Day.
Why hire me as your coach?
I work with highly intelligent, highly ambitious, creative, multi-passionate change-makers, and I'm here to support your moonshot career goals. (For a deeper dive into the types of Clients I represent, visit My Client Profile.)
Like you, I'm also a multi-passionate visionary and I understand exactly what it's like to feel overwhelmed by ideas and optionality. I spent years feeling like a "jack of all trades, master of none" until I realized I HAVE achieved mastery...in my own unique brand of genius.
Applying my genius alongside my purpose allowed me to replace my six-figure salary within one year of leaving corporate, double it the next, then triple it the year after – all while creating the freedom and fulfillment I used to daydream about.
I understand the multi-passionate mind. I know you need to be bought-in to your work. You require novelty, stimulation and challenge. You also crave freedom, ownership and the ability to creatively express yourself. And VERY importantly, you need to reserve the right to evolve and pivot along the timeline of your career.
My proven framework is designed to achieve these exact outcomes. And better yet? It's built to last. You'll be able to iterate and leverage the tools you learn throughout our work together at every juncture of your career.
As your Coach & Strategic Partner, I'm situated at the vantage point to consider all of your puzzle pieces from an onlooker's perspective. I will help you identify & connect dots you've never seen, challenge you to go bigger, and hold you accountable to reach your goals. As a result, you'll feel inspired by possibilities you've only dared to dream of before.
We're going to leverage your imagination, spark your creativity and finally squeeze the juice of your incredible potential. Think about it... What exciting outcomes can we create together?
Are we a great fit to work together?
A note on who I serve: I believe in building a world where EVERY person can thrive. I actively support and create space for women, woman-identifying humans, non-binary folks, LGBTQ+ individuals, and Black, Indigenous and Other People of Color -- as well as allies of these communities. If you don't share these values of human dignity and equality for all, we're not a match.
Purpose Driven IS the right fit for you if...
You're ambitious and high-achieving, with big ideas and the desire to set bold goals. You're driven, creative, and seeking to unlock your highest performing, most aligned self.
You're sick of funneling your precious energy into marginally fulfilling work and you desire to create meaningful, significant impact for yourself, others and the world we live in.
By society's standards, you've achieved a great deal of conventional success in your career thus far, but you still feel unfulfilled and your multi-passionate energy is spread too thin.
You know you're capable of achieving massive success, but the career path you're currently on isn't optimal. You seek to design a path forward that leverages your brilliant multi-passionate energy & Zone of Genius.
You're ready to build not just a business but a multifaceted movement - service delivery, thought leadership, and eventually scaling beyond 1:1 work into broader impact.
You're someone who ACTS - when you have an idea, you test it rather than ruminate on it. You're proactive and come with targeted questions, not looking for permission.
You're ready to challenge the status quo, stretch beyond your comfort zone and take calculated risks to bring your vision to life.
You're ready to collaborate to build your big vision - this means showing up fully in-session and diligently leveraging me for support between sessions. The level of effort you put into our work determines the results you'll create.
You understand the value of investing in yourself and your future. I work with people who are already convinced and ready to move.
Purpose Driven is NOT the right fit for you if...
You're unwilling to devote the time & energy necessary to do this work. In order to get the transformational results you seek, you must be willing to show up fully for yourself and this process.
You're uninterested in conducting self-inquiry & analyses to cultivate a deep sense of self-awareness & alignment. This work requires an inward focus before we can create external transformation.
You're looking for someone to hand you a business-in-a-box or tell you exactly what to sell. I'm not the Coach who's going to prescribe your business model or give you a template you have to fit into. In this container, you're discovering YOUR unique methodology and building a business that can only come from your specific genius and experience.
You're brand new in your career. In order to flourish in this specific program, you need an eclectic scope of experience so that you can effectively analyze key moments from your past & project into the future.
Purpose Driven unfolds across three core phases. This is my proven framework, rooted in design thinking methodology, that I’ve walked 200+ multi-passionates through. While there is a structured curriculum, we tailor each phase to meet you exactly where you're at.
These phases will be customized to your specific needs and goals, which we'll discuss during our introductory Discovery Session, then we'll formalize your program goals once you enroll.
The Nuts & Bolts
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Discovery: Self-awareness is the greatest catalyst for change, and that's exactly where we'll begin. You'll analyze the intricacies of who you are, what you value, how you show up in the world and why you're driven to create impact. You'll also examine your past experience to identify exactly what you want to take with you and build upon moving forward. Lastly, you'll uncover your Zone of Genius and deeper sense of purpose – which, together, form the critical foundation for designing your aligned path forward.
Self-Inquiry: You will get radically honest about where you feel underwhelmed, uninspired & underrepresented in your career and you'll use that understanding to create a vision for what it is you truly want. You'll also explore your perceived barriers to success, which we'll mitigate throughout our time together; the wrong mindset can cause the best of us where you begin, and we're not going to let that happen. You'll also begin to identify the threads that connect your diverse experiences – the throughline that will become your unique thought leadership perspective.
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Define: Using your findings from Phase 1 as a guide, we'll identify your unique genius and get crystal clear on your big WHY. This will help you clarify exactly what you'd rather be doing and how to design a path forward that represents your multi-passionate needs.
Brainstorm: In order to create sustained motivation and action, multi-passionates need to be bought it. Therefore, it's important you develop a business plan that feels aligned and exciting. In the brainstorm phase, we'll start by casting a wide net to explore a variety of ideas and opportunities; this includes ideas ranging from those that are practical & straightforward to audacious, wildcard ideas that spark your creativity and invite possibility. Then, through my proven evaluation process, we'll narrow your ideas and identify the right opportunity for you — not just a business, but the foundation for your broader movement. This means thinking beyond your first offer to the ecosystem you'll eventually build.
Proof of Concept: Based on your business idea, we'll pinpoint the real, in-demand problem you're uniquely qualified to solve for (this confirms viability and ensures profitability). Then, as we refine your vision, you'll embark on action-oriented exploration, research and market validation to verify that the path you're shaping is truly aligned. This validation ensures you're not just building a business, but establishing yourself as the go-to authority in your unique niche.
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Strategy: Once your vision is solidified, we will develop your customized blueprint for bringing it to life. We'll shape the scope of your business and core offerings, define the A to B solution you provide, identify your unique value proposition, get clear on your ideal customer and develop your strategy. (Note: Based on your specific needs and vision, this phase may include marketing + social media strategy, thought leadership positioning, content pillar development, and/or curriculum development for your signature methodology.)
Personal Branding: Alongside your strategy, we'll hone your personal brand. This is a culmination of all the work we'll have done up to this point. You'll first get clear on the parts of yourself you want to amplify, exactly how you want to show up as the face of your business and how you want to articulate your value. This will help you establish YOUR place in the market and attract your ideal audience.
Execution: Before our time is up, you'll begin building the foundations of your business. To ensure focused action beyond this program, we will clarify your 12-month goals/milestones and build a project plan that allows for an iterative approach. Let me be clear: I want you to launch something during our time together. You'll know exactly what you need to do in order to mobilize and launch your business. (And of course, if we decide to continue working together beyond this container, we will focus our efforts on launching your business and driving revenue.)
Movement Mapping: For those ready to think bigger, we'll also outline your long-term vision – what's possible in the future and how you can scale from here. This roadmap ensures every move you make now builds toward your larger movement.
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As an undercurrent to ALL program phases, we'll clear the mental clutter that keeps you stuck by diving deep to the underlying fears & limiting beliefs that prompt you to play small. Entrepreneurship is the long game. That means, you need the right tools and self-coaching practices to create the success and continuous uplevels you want.
Our mindset work is an integral part to our partnership, your ultimate success, and it builds resilience so that you can pursue your goals with unwavering confidence and persistence.
The Magic Sauce
I’ll keep it real with you. Working with me is unlike any specialist career coach or mentor you’ve experienced. I’m not here to deliver surface-level tips and tricks, I’m here to go deep and actualize your potential. I’m also not here to cram you into a box, or any preconceived notion of what your career SHOULD be. Quite the opposite…
I am deeply invested in your success, and that means I will challenge you to move beyond your perceived limitations. I am here to hold space for your massive potential, for your BIGNESS, and to contemplate the full expression of your multi-passionate capabilities.
In session, we will explore what’s truly possible. What impact are you capable of? Can you ACTUALLY DO THAT??? The answer is yes. I believe it, and you will too.
This means we will be partners. True collaborators. We'll workshop and brainstorm big ideas. We'll sit with the fear and confront the uncertainty. We’ll navigate the gray area and build something that truly excites you.
And one more thing... there's a reason my clients say things like this to me all the time:
"You are the Hype Woman of the Century. When we uncovered my unique ability and designed my absolutely crazy, reach-for-the-stars career, I would frequently say to myself, "Annie believes in me, so I believe in me!""
Yep. I AM that hype woman. But I don't just hype you up on my end. I hold up the mirror so that YOU can become so awestruck by what you're capable of that you can't WAIT to make bold moves.
Get ready, because you will walk away from this experience having finally met your favorite (and most powerful) version of yourself.
Yes!! I’m in. How do I get started?
Your first step toward enrolling in Purpose Driven will be to join me for an introductory Discovery Session, where we will get to know one another, discuss your goals and how to get you there. This session is a fantastic opportunity to get a taste of what working with me feels like.
Note: Prior to our Discovery Session, I will send you a full program overview so you know exactly what you’ll get from our work together. During your Discovery Session, we will discuss program details specific to your needs, program fees, scheduling and payment. I will also provide space for you to ask me clarifying questions during our session. We must both feel aligned – I do not offer space in my program to individuals who aren’t the right fit.
To get started, fill out the Discovery Session Request Form below, send it my way, and (if I approve your request form) I will contact you to schedule a time for our Session. If you feel any nerves bubbling up, that is your intuition letting you know you’re making the right decision - it’s time to design the BIG life & career you’ve been daydreaming of.
I’m excited to meet you!!
DISCOVERY SESSION REQUEST:
SERIOUS INQUIRIES ONLY. This work is deeply transformative and accelerated. We will make a lot of progress in four months, and that requires a strong commitment to yourself + the results you want. To be eligible for a Discovery Session, you must be motivated to focus on your professional & personal growth, and prepared to invest financially. The investment in the program is $9,997 USD (with payment plans available).
Note: It’s incredibly important that we both feel aligned – this ensures I’m able to create the optimal coaching container and facilitate your desired results. Your success is vital. I am deeply invested in my Clients’ success and I commit to always show up with integrity. That begins with inviting the right-fit individuals into my programs.
Take a look at what my clients say…