stop getting stuck between ‘I have so many ideas!’ and ‘I don’t know where to start?!’

Multi-passionate, you’ve been hemming and hawing about entrepreneurship for years. It’s time to make it happen. 

You know you're meant for something bigger than working for someone else. You've got the golden handcuffs, the impressive salary and the conventional success that looks ACES on paper. But deep down? You're restless, bored and often wondering, "Is this it???"

If we’re being honest… you're an entrepreneur trapped in an employee's life.

You daydream constantly about building your own thing. Having complete autonomy over your work and ownership over decisions. Waking up excited to tackle meaningful challenges instead of sitting through another pointless meeting. And creating something that actually matters.

But every time you try to figure out what business to build, you get stuck.

Do any of these sound familiar?

• You have a thousand different business ideas swirling around in your head, and you can't decide which one to pursue

• You see SO many possibilities for what could make you happy, but you’re afraid to choose the wrong thing

• You worry that your diverse background doesn't translate to any clear business direction

• You know you want to leave corporate, but you're terrified of giving up your financial security without a solid plan

• You keep second-guessing yourself: "Am I really qualified to start a business? What makes me special?"

• You're overwhelmed by all the moving pieces of entrepreneurship and don't know where to start

Here's what's actually happening: You're trying to solve a multi-passionate problem with specialist solutions.

Every piece of business advice you've gotten assumes you have ONE clear expertise and ONE main thing you want to be known for.

But that's not how your brain works. You see connections across industries, you get bored doing the same thing forever, and you want to help people in multiple ways. 

So, what if, instead of picking one lane, you could weave all your diverse skills and experience together to create something completely new and differentiated?

That's where most coaches miss the mark. They skip straight to tactics when you need help with strategy first. You need to figure out which of your ideas has the most potential, how to position yourself when you bring multiple strengths to the table, and how to build the right service offering that drives revenue AND that you’re totally excited to deliver.

As a multi-passionate, clarifying your strategy and establishing a strong foundation is the FIRST step to building your business. It’s the thing that will finally move you to action.

Because you and I both know that, without a clear vision, you won’t dive all-in.

You don't need another generic business course. You need a framework built specifically for multi-passionate minds.

Here's what I know about multi-passionates like you:

You've been told your whole career that you need to "pick a lane" and become an expert in one thing. But that advice never sat right with you. Why?

Because it's fundamentally wrong. You're not supposed to narrow down, you’re supposed to honor ALL of you.

Your diverse background IS your competitive advantage. All those seemingly unrelated experiences have given you a perspective that specialists don't have. You see connections others miss. You solve problems in ways that others can’t. Your creative brain is always generating new ideas.

You have a proven track record of success, significant expertise across multiple areas, and leadership experience that's prepared you for entrepreneurship. The only thing missing?

Clarity on how it all fits together and confidence to bet on yourself.

That's exactly what we're going to solve, together.

What is Design Your Business?

Design Your Business is a three-month group coaching program for multi-passionates that takes aspiring, impact-driven entrepreneurs from 'What do I even want?!' to 'I'm ready to launch!'.

This isn't another cookie-cutter business program. I utilize a blend of coaching and strategic consulting that gets to the heart of what makes you tick, equips you with the right mindset to take action, AND builds your business using proven tools and frameworks that work for multi-passionate minds.

Where most programs focus on strategy OR mindset, we take a comprehensive approach. And while most business coaches focus on building ONE business in the short-term, we set you up for long-term, sustainable success with a foundation of tools you can leverage throughout your entire career.

In 90 days, you will:

• Eliminate analysis paralysis by creating your personalized framework for clear, confident business decisions

• Discover your unique genius and craft your Multi-Passionate M.O. – your signature process for shaping your service offerings and navigating entrepreneurship

• Develop your core service offering that’s differentiated in the market, and that you’re excited to deliver

• Design an aligned, profitable business plan that represents ALL of who you are as a multi-passionate

• Build your authentic personal brand so you can establish your place in the market (people can't understand you if you don't understand you!)

• Create your tailored launch plan with all the strategic and operational assets you need to go live

• Build the confidence and conviction necessary to put yourself out there and go all-in on your vision

Tactically, here’s what To expect…

• 6 virtual group coaching sessions (90 mins. each) with me and your cohort peers via Zoom, where you will transform your confusion & overwhelm into deep clarity and aligned strategy.

• One Private Strategy Session with me during the final phase of the program where you’ll get targeted support on your path forward. This 1:1 session is an opportunity to check-in, ask questions and finalize your vision + launch plan together.

• Weekly Modules + Curated Assignments to align with each program week that will help you understand your multi-passionate energy & power, as well as provide you with the tools & frameworks to build your business from the ground up.

• Your Business Blueprint in Miro. You will build your vision, strategy + business framework in Miro (a collaborative digital whiteboard), which gives you an extremely valuable & tangible roadmap to action that you’ll walk away with. 

• Personalized support (directly from me) in Slack so you can keep the momentum going between sessions. I am deeply invested in your success, and I want you to lean on me with your questions, ideas and to help hold you accountable.

BONUSES:

• Guided Day-in-the-Life Visualization. A powerful exercise to help you crystallize your desired end state and get crystal clear on what's actually possible for your future self.

• Entrepreneurship Strategy Checklist. Your step-by-step project plan that breaks down exactly what you need to do to launch your business, so you're never wondering "What's next?". This includes operational foundations, like how to set up your business.

• Exit Strategy Planning Guide. A comprehensive resource to help you mitigate risk and plan your transition out of full-time employment. This is your roadmap for making "the big leap" without the financial fear.

“Annie’s coaching transformed not just my approach to business, but my entire perspective on what’s possible. She has an extraordinary gift for spotting hidden potential.

What sets Annie apart is her gentle yet firm approach: she pushes just enough to inspire action without overwhelming, always finding compromises that align with my unique needs. Her sense of humor, coupled with her ability to approach marketing and positioning from a positive lens, has empowered me to see my journey and strengths in a new light. Thanks to her guidance, I feel more aligned with my purpose, confident in my vision, and equipped to take bold, meaningful steps toward success.”

- AMY D.

what makes Design your business different?

I actually understand multi-passionates. Design Your Business is built specifically for people like you. We're not here to stuff you back into a box, we're here to design a path forward where you're FULLY represented and sought after for your full range of potential.

AND… I know exactly what you're dealing with. I’ve been there. The self-doubt, the shiny object syndrome, the fear of committing to one direction. I've built my entire approach around how multi-passionate minds actually work.

We build the business AND the mindset. Look, you could have the perfect business plan, but if you don't believe you can pull it off, you'll sabotage yourself. That's why we work on both the strategy and the inner game. You'll walk away with a concrete plan and the confidence to execute it.

This program sets you up for life, not just your first business. You're not going to build one business and call it done. Over time, you're going to evolve, pivot, and launch multiple things. We're building you a strong foundation of tools that you can leverage throughout your entire career—to diversify your efforts, launch future businesses, and build as BIG of a movement as you want.

And here’s exactly how we’ll make this transformation happen…

THE NUTS & BOLTS:

Design Your Business unfolds across three core phases. This is my proven framework that I have walked 200+ multi-passionates through. While there is a structured curriculum, you’ll tailor each phase to meet yourself exactly where you’re at.

PHASE 1: DISCOVER, DEFINE & BRAINSTORM

This introductory phase focuses on deep self-inquiry and analyzing the intricacies of who you are & how you show up in the world as a multi-passionate. Before honing your future business vision, we will cast a wide net that considers all areas of your life, professionally and personally; this will help you understand, holistically, what you value and what fuels you. You will also cultivate a deeper understanding of what it means to be multi-passionate and how to funnel your energy in a meaningful way that creates significant impact.

During this phase, you’ll create the following assets:

• Discover Your Unique Genius & Multi-Passionate M.O.: We'll analyze how all your skills and strengths fit together to create your signature framework – your Multi-Passionate M.O. This becomes the foundation for everything you'll build, ensuring you spend your time in your zone of genius doing work that lights you up. AND it’s what will make you a category of one, differentiating you from everyone else.

• Define Your Big WHY: We'll clarify your deeper sense of purpose to identify what you actually want to be doing in your business. This is your North Star to help make clear, informed business decisions and keep you motivated as you execute.

• Brainstorm Beyond the Box: We'll tap into your visionary brain to explore ALL business ideas that fit your big WHY, from practical to wildly audacious moonshots. You'll leverage your multi-passionate nature and creativity to turn over stones that previously seemed off-limits. Your BEST ideas come from first casting a wide net. And we'll have FUN with it… because building a business should be fun!

By the end of Phase 1, you'll have all the puzzle pieces you previously lacked to start making clear, informed decisions you feel excited and confident about.

PHASE 2: VALIDATE, PLAN & BUILD

The second phase of this program is where you function as both the designer and end user; you will research and validate your top ideas, make key decisions, then build your business.

During this phase, you’ll create the following assets:

• Market Validation & Business Plan: You'll research and validate your top ideas using my proven evaluation framework, then build your comprehensive business plan covering vision, mission, and unique value proposition.

• Ideal Client Deep Dive. We'll identify your ideal client at a granular level. THIS is what drives maximum profit and puts the RIGHT people in front of you. It's also the difference between chasing clients and attracting them; nothing is as powerful as knowing your ideal client better than they know themselves.

• Core Service Offering: We'll develop your profitable signature offering using your Multi-Passionate M.O. as the foundation, creating a service that allows you to spend most of your time in your zone of genius.

By the end of Phase 2, you'll have a fully formed business plan, vision, and core service offering - the necessities for a successful launch.

PHASE 3: BRAND, STRATEGY & LAUNCH PREP

The third phase of this program is the culmination of several weeks of self-inquiry, brainstorming, iteration and experimentation - this is where we assemble all of the puzzle pieces.

During this phase, you’ll create the following assets:

• Personal Branding: We'll establish your authentic market position and craft messaging that attracts your ideal audience while positioning you as the obvious choice.

• Launch Strategy & Action Plan: We'll create your 12-month roadmap with clear milestones so you know exactly what to do and when to do it.

• Exit Strategy: We'll develop your transition plan for moving from full-time employment to full-time entrepreneurship when you're ready to make the leap.

By the end of Phase 3, you'll be prepared to build your core assets (like your website, content, etc…) with an established brand and complete roadmap for launch.

At the end of this program, you will be launch-ready. That means, you’ll have everything you need to launch the business you want, on your terms, that meets your multi-passionate needs. AND... you’ll have cultivated the right mindset and confident to stick with it. Come January, you’ll be ready (and excited) to GO BIG!!

who is this for?

You know you're capable of SO MUCH MORE, but you keep getting stuck in analysis paralysis and overwhelm. Design Your Business is for ambitious multi-passionates who are ready to do the work required to bring your BIG vision to life. 

You’re self-motivated, self-led, and committed to asking for support as-needed. You value diversity of thought and experience, and you crave a community of like-minded peers who will help expand the possibilities you envision for yourself.

And… You want to be challenged to meet your potential. You want a coach who will hold you to your stated intentions, even when it gets uncomfortable.

This program is perfect for you if:

• You're tired of only being able to flex a fraction of your capabilities and ready to bring ALL of your multifaceted energy into your work

• You want to end the cycle of boredom and burnout and create lasting fulfillment that fuels rather than drains you

• You're values-driven and want to improve humanity through your work and innovation

• You're a doer who's unstoppable with a clear vision, but struggling to prioritize your ideas and get from 0 to 1

• You have significant professional experience and an eclectic palette of skills you're ready to leverage

This program is NOT for you if:

• You're looking for someone to hand you a solution rather than guide you to create your own

• You're unwilling to invest the time and energy for deep self-inquiry and strategic planning

• You're brand new in your career without diverse experience to draw from

• You expect quick fixes or aren't committed to doing the inner and outer work required for transformation

A Bit About Me, your Coach!

I'm Annie Petsche, a former corporate consultant turned business coach and strategist for multi-passionates. My mission is simple: help brilliant, ambitious multi-passionates stop playing small and start building businesses that represent their full potential.

I've been exactly where you are. For 13 years in corporate, I felt that persistent hum of "there's got to be more than this." I tried to convince myself I could find fulfillment in work that didn't align with my multi-passionate nature. I even put on golden handcuffs to avoid facing my truth.

Finally, I reached a pivotal realization: I could be grateful for my circumstances while owning that I was meant for something greater.

So, I got to work. I clarified what fueled me, tapped into my values and skills, and built the support system I needed to make entrepreneurship inevitable. Within one year of leaving corporate, I replaced my six-figure salary. Within two years, I built a global community of 230k+ multi-passionates and a multiple six-figure business.

Now? I get to wear all the hats—coach, content creator, writer, speaker, strategist. I feel more fulfilled, creative, and aligned than ever before. And I have the tools to pivot seamlessly whenever I want because that's how multi-passionate careers work.

I want that freedom and fulfillment for you too.

Are we a great fit to work together? 

I've had the honor of working with many brilliant humans who's visionary spirits have felt thwarted by the specialist world we live in. It’s important that I reserve space in my programs for those individuals to flourish.

I'm a fierce advocate for representation in our workforce/society and I prioritize space in my programs for women, woman-identifying, non-binary folks, LGBTQ+ and Black, Indigenous and Other People of Color, as well as allies of these individuals. If you are not an advocate for human rights and enabling underrepresented individuals to thrive, I'm not the right coach for you.

THE MAGIC SAUCE:

I’ll keep it real with you. Working with me is unlike any specialist career coach or mentor you’ve experienced. I’m not here to deliver surface-level tips and tricks, I’m here to go deep and actualize your potential. I’m also not here to cram you into a box, or any preconceived notion of what your career SHOULD be. Quite the opposite…

I am deeply invested in your success, and that means I will challenge you to move beyond your perceived limitations. I am here to hold space for your massive potential, for your BIGNESS, and to contemplate the full expression of your multi-passionate capabilities. 

In session, we will explore what’s truly possible. What impact are you capable of? Can you ACTUALLY DO THAT??? The answer is yes. I believe it, and you will too.

This means we will be partners. True collaborators. We'll workshop and brainstorm big ideas. We'll sit with the fear and confront the uncertainty. We’ll navigate the gray area and build something that truly excites you.

And one more thing... there's a reason my clients say things like this to me all the time:

"You are the Hype Woman of the Century. When we uncovered my unique ability and designed my absolutely crazy, reach-for-the-stars career, I would frequently say to myself, "Annie believes in me, so I believe in me!""

Yep. I AM that hype woman. But I don't just hype you up on my end. I hold up the mirror so that YOU can become so awestruck by what you're capable of that you can't WAIT to make bold moves.

Get ready, because you will walk away from this experience having finally met your favorite (and most powerful) version of yourself.

Yes!! I’m interested! How do I get started?

Your first step toward embarking on your Design Your Business journey will be to join me for an introductory 30-Minute Discovery Session, where we will get to know one another and determine whether we are a good fit to work together. Clients enrolled into this program are hand-selected and accepted by application only. Additionally, each cohort is limited to ten spaces to ensure an intimate, highly valuable experience. To uphold the integrity of this coaching container, it's important that I enroll multi-passionate individuals who are aligned with the goals and intent of this program, so we must both feel it's the right fit.

Note: In your Discovery Session, we will discuss program details, program fees, scheduling and payment.

Complete the Discovery Session Request Form at the bottom of this page, send it my way, and I will contact you to schedule a time for our Session. If you feel any nerves bubbling up, that is your intuition letting you know you’re making the right decision - it’s time to step into your highest performing, multi-passionate self. And I’m here to help you do it. I truly look forward to supporting you on your journey.

Cheers,
Annie